Pyongyang is just about the last place in the world you’d expect to find GWTW fans, but apparently you can’t swing a dead cat there without hitting one.
Maybe the notion of a society devastated by war and famine is especially resonant in North Korea. Or maybe it appeals to some aspect of East Asian culture in general; Tony Horwtiz mentioned GWTW‘s popularity among Japanese visitors to Atlanta in Confederates in the Attic.
Personally, I think the explanation is pretty simple: Margaret Mitchell was a master storyteller who knew how to create remarkable characters. Sure, her portrayal of the Old South was mythical—but holy cow, what a myth she managed to build.